Social Media Curated Content

Content curation is a vital component of the social media landscape.

A key part of our role is to cherry pick the best and most relevant content on the web. This third party content must be relevant for your business or organisation, whose customers and broader online audience will follow you based on an expectation of quality content in return for their loyalty.

In laymen’s terms, the content curation process is the task of sifting through large amounts of online content and subsequently presenting the best posts in a tangible and effective manner. The process can involve examining, inspecting and scrutinising found content into specific themes and/or formats, then publishing that information to relevant platforms. It’s important to note here that content curation doesn’t mean content marketing, which is the creation of new, unique content tailored to your brand or organisation. Content curation allows you to provide extra value to your brand’s audience and customers, which is key to building those lasting relationships with loyal fans. Take a look at our case studies showing how we’ve worked effectively with curated content, partnering with our provider Colour Me Social.

Their core area of expertise is around an ethos of hands-off social media management, taking the hassle out of social media. This social media curation should always sit alongside a robust content marketing approach.

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