A/B Split Testing for Growth

Digital marketing now enables clients to rapidly test new ideas and dynamically change their message on-the-fly prior to wasting vast sums of money on a main advertising campaign.

As one of the Macy’s ‘founders’ John Wanamaker famously said:

“Half the money I spend on advertising is wasted;
the trouble is, I don’t know which half”

Thankfully that’s not the case anymore – digital can rapidly discover wasteful marketing.

The secret is using Big Data to make Small Decisions

However, the level of testing across digital channels can almost be limitless and we are of the mindset that details make the whole larger, than the sum of its parts.

So it takes decades of digital experience (and a mathematics genius in your team) to understand how each of these small improvements and can be combined in various sequences to not only produce linear improvements but drive exponential improvements.

The difference with DDD compared to a huge agency is that with DDD you have direct access to that genius. Whereas with an agency like WPP, if you’re not a FTSE 100 company, then you’re likely to have an intern who is learning on the job.

A B Testing

The Method of Success

Rapid experimentation has been used by DDD to great effect when faced with clients and markets not yet touched. Using as little as £500 for marketing theory validation, in the short term, has delivered tremendous results long term.

To put it simply, we utilise deeply ingrained scientific method to optimise your marketing success (yes, we’re geeks).

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